In December, John Hagel wrote a wonderful blog about his personal "passion trajectory," which I think provides a really good example of what a "gig" might be. In Hagel's words, his passion is: "As I step back and reflect on this evolution of my passion over time, I begin to see a common theme: ... how to participate in ways to scale potential and possibility for others. Each time I have shifted focus, it has been to find a way to scale potential and possibility even more effectively so that I could broaden my impact."
Not only that, he adds insight into how his passion has evolved: "My passion has not shifted – it has evolved, with previous generations of passion still living on – I still engage in my earlier passions. Think of them as geological sediments that still live on and support the passion layers above.
Passions can evolve significantly over a lifetime, yet they often display a common theme that knits together various stages of development."
With such recognition, the hunt for ideas becomes much easier: you know where to look and who to depend upon. Our advice to Idea Hunters is to take the time -- reflective and introspective -- to figure-out what your "gig" really is. For some, it comes early; for others, myself included, later: more than a few decades slipped by before I reached a conscious level of understanding of what my professional passion in life really was. Once that breakthrough happened, I found myself "switched-on" 24/7, and good new ideas suddenly were everywhere.