Monday, January 10, 2011
One of the things that becomes abundantly clear when talking with "innovation enthusiasts" is that for many people innovation for innovation's sake is a perfectly reasonable [perhaps unconscious] concept. Perhaps this is an unwitting outcome of their fascination with change, but my impression is not only is this wrong, it can be terribly misleading! Any discussion of innovation should always start with the context for why that innovation is necessary, or desired. Without such guidance, innovation can waste resources and squander talent. I believe that innovation should always be purposeful! And, I also believe that way-too-many of the innovation professionals that I work with get so caught-up in the excitement of innovation that they pay far too little attention as to why are we doing this anyway?